New Product Meets Performance Management, What-If Analysis, and Resource Planning Needs of Inbound Call Centers

ANNAPOLIS, MD - May 9, 2001 - Bay Bridge Decision Technologies today announced the immediate availability of CenterBridge, a software tool that makes producing accurate staffing plans and performance forecasts for call centers fast and easy. The system enables call center managers and financial analysts to forecast their call centers cost, service, and sales performance under an unlimited number of scenarios over a thirteen month planning horizon.

CenterBridge is the first call center performance management system that combines advanced simulation modeling technologies with an easy to use, spreadsheet-like user interface. Designed for the non-technical user, CenterBridge reveals how changes in call volumes, staffing levels, call routing, and service quality targets influence center cost, quality, and sales performance.

CenterBridge uses sophisticated simulation modeling to generate its performance forecasts. Before CenterBridge, call center managers had to rely on simple spreadsheets or rules of thumb, says Ric Kosiba, Ph.D., and Vice President of Analytic Services at Bay Bridge. Now, managers can use our tool to quickly produce accurate annual staff plans and service quality forecasts, and determine their profit maximizing service goals. With CenterBridge, managers can easily determine the effect of center policies on operating cost, service quality, and sales performance, and uncover previously hidden opportunities for performance improvement, says Dr. Kosiba.

N. Dean Papadopoulos, CEO of Bay Bridge says CenterBridge is the only analysis and forecasting tool of its kind available. If you want to understand the relationships between changes in call volumes, the way you run your center, and your key cost, quality, and sales measures, CenterBridge is the way to go. CenterBridge will be an invaluable tool for center managers and their finance and staff planning groups.

About Bay Bridge Decision Technologies, Inc.

Bay Bridge provides specialized decision support software solutions that materially improve the quality of decision-making within critical marketing, risk management,and operational business processes. Bay Bridge markets CenterBridge TM , TeleBridge TM , and CollectionsBridge TM , products that improve the performance of inbound and outbound call centers through the practical application of advanced technology, as well as Customer InSight TM , an e-reporting and analysis tool for customer care websites.

Bay Bridge is staffed by decision support system experts with extensive experience in industrial engineering, operations research, and call-center analytics, as well as in data warehouse, reporting, and CRM systems development.

For more information please see http://www.baybridgetech.com or call Ric Kosiba at (410) 224-9883.

 

 

 



 

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